A new study finds 59% of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme.

Adobe has unveiled a new advert this week, which makes light of the bad customer experiences many people face as a result of poor cross-channel marketing. See why it’s our video viral of the week below…

Amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015, according to new research.

Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study.

More than 80% of the top retail and finance advertisers have a mobile optimised site and over half use responsive web design, brands dedicate as much time to their mobile sites as their desktop ones, according to new research.

LinkedIn, has launched a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.

Nine in ten consumers have a severe lack of understanding as to how organisations are using their personal data, according to a new study.

Yahoo has appointed James Attwater in the new role of Regional Agency Partner to focus on growing Yahoo’s advertising business in key cities outside London.

Business social network myGwork has partnered with publisher Gay Star News to create the largest online hub for LGBTI professionals in the world.

Jean-Pierre Ullmo, VP EMEA Sales at Changepoint looks at three key barriers to retailer agility, and explains how they can be overcome.