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Google launches $79 Daydream VR headset

November 11, 2016

Google has launched a new VR headset in the US, as the Internet giant looks to take on the like of Facebook’s Oculus Rift and Samsung’s Gear VR in the next-gen media sector.

Mobile, News Android, apps, Facebook, Google, media

Starbucks crowd-sources Christmas cup design

November 11, 2016

Starbucks has revealed its holiday coffee cups for this year, showing 10 different designs from customers around the world, selected from an Instagram contest.

E-commerce, Social Christmas, Germany, global, marketing

PayPal gives Apple users Siri support

November 11, 2016

PayPal has added Siri support, letting Apple users send and request money using voice commands on iOS.

E-commerce, Mobile Apple, apps, iPad, UK

Top tips: What 8 main chatbot conversations should my brand have?

November 10, 2016

With Facebook and Twitter now offering branded chatbots, how can brands get the most out of AI-powered customer service? Matt Wright, Search Engine Optimisation (SEO) freelancer and Venturebeat contributor, looks at the 8 basic conversations your bot should be well-versed in before meeting your consumers.

Ads, Content agencies, Amazon, Apple, brands, content

Video case study: Coke pits Hulk against Ant Man is Super Bowl smash

November 10, 2016

To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk.

Ads, Video, Viral advertising, media, Twitter, video, YouTube

Video case study: Samsung marks South Sudan’s first Olympics with “Chant”

November 10, 2016

To mark its sponsorship status for the 2016 Rio Olympics, Samsung told the emotionally powerful story South Sudanese 400m runner Margret Rumat Rumat Hassan- getting 22m YouTube views in the process.

Ads, Video, Viral music, Samsung, smartphones, video, YouTube

Video case study: Pokemon gets 25m views with first Super Bowl ad

November 10, 2016

In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game.

Ads, Video, Viral brands, content, Entertainment, global, Twitter

John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for “Buster” viral

November 10, 2016

The John Lewis Christmas advert has become a major milestone in the festive calender, and this year the UK department store premiered its video on YouTube- a feel good tale starring a boxer dog called Buster.

Content, E-commerce, Social, Video, Viral advertising, brands, Christmas, Facebook, marketing

App-athetic Brits? One billion apps neglected every day

November 10, 2016

Collectively, Brits are walking around with 2.5 billion apps installed on their mobile phones, with one billion of those neglected every day, according to new research.

Mobile apps, media, technology, UK

Snapchat adds selfie effects to anything with ‘World Lenses’ tool

November 10, 2016

Snapchat has launched a ‘World Lenses’ tool for its app that adds Augmented Reality (AR) effects for the rear camera, expanding the feature beyond the selfie for the first time.

Mobile, Social, Video, Viral
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