The majority of online retailers attribute sales solely on a last-click basis, despite data indicating marketing budgets could yield better results if spent across the customer journey, according to new research.

IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules.

For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers.

Eight out of 10 premium publishers admit they don’t have insight into how their traffic is audited by third-tarty measurement companies, according to new research.

The EU has approved Microsoft’s $26 billion acquisition of professional-networking site LinkedIn, but only on the condition that third-party rivals and still integrate Office into their services for the next five years.

Tumblr has unveiled its fourth annual “Year in Review” of top trending topics on the platform in 2016, across categories including the most popular movies, actors, actresses, albums, athletes, and more, in addition to Tumblr-native categories like memes and “ships.”

Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.

Rupal Karia, Managing Director of Retail and Hospitality, UK and Ireland at Fujitsu, shares his top five predictions for the retail sector in 2017.

With the X Factor Final set to take place this weekend and social media accurately predicting the results of the US election, Socialbakers has looked at all of the online chatter to predict who this year’s winner may be with Saara coming out on top as the “most loved” contestant, indicating she may be in … [Read more…]

You can’t control the Brexit process, but some things are within your power, like your location, technology, profitability and logistics. Philip Rooke, CEO of Spreadshirt, offers four tips for retailers looking to get the most out of 2017 as the UK starts the process of leaving the EU.