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Connected devices and VR “top priorities for international marketers”

January 17, 2017

Marketers are undaunted by the technological challenge of managing today’s digital touchpoints, eagerly awaiting new tools such as VR to innovate campaigns in 2017, according to new research.

Mobile analytics, Australia, France, Germany, global

Skype meets school: Live video learning platform launches

January 17, 2017

HowNow, a live video learning platform has launched, letting users take educational and lifestyle classes including, music, bookkeeping, cooking, painting and many more.

Content, News global, Google, music, technology, video

Facebook begins filtering ‘fake news’ in Germany

January 17, 2017

Facebook is set to introduce new measures to combat fake news in Germany, as the country enters an election year.

Ads, Content, Regulation, Social advertising, Facebook, Germany, media

Advertising “underpins the EU economy” says Deloitte

January 17, 2017

Every Euro spent on advertising results in a seven-fold boost to GDP, according to a new study.

Ads, Content advertising, agencies, Entertainment, Europe, local

Guest comment: Digital platforms that businesses cannot ignore

January 16, 2017

Lucjan Zaborowski, Head of Digital for 1E, looks at the strategies and platforms that businesses should consider when planning their 2017 marketing budgets.

Ads, Content Amazon, Apple, apps, content, Facebook

Guest comment: How Google’s AMP is making noise in the digital world

January 16, 2017

Google Accelerated Mobile Pages (AMP) is a game changer for digital marketing in 2017, writes Aimee Sanderson, Digital Content Strategist at Bespoke.

Ads, Content content, digital marketing, ecommerce, Google, images

YouTube “Super Chat” lets creators make money from comments on live streams

January 16, 2017

YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.

Ads, Content, Video games, Google, video, YouTube

Johnsonville debuts ‘Sausage Dome’ social media contest for ‘Game Day’

January 16, 2017

Food maker Johnsonville is launching a new content marketing campaign dubbed ‘The Sausage Dome’; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees.

Video, Viral content, marketing, media

VR and AR “set to revolutionise the e-commerce industry”

January 16, 2017

Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.

Mobile, News advertising, apps, brands, content, digital marketing

22% of UK ad firms “have already lost business due to Brexit vote”

January 16, 2017

Nearly a quarter (22%) of UK advertising companies have said they have already lost business or contracts as a result of the vote to leave the EU, according to new research.

Ads, Regulation advertising, BBC, global, government, media
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