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eBay Advertising announces second “Programmatic Only Week”

February 2, 2017

eBay Advertising will run a ‘Programmatic Only Week’ between 6th and 12th February 2017, serving only ads bought on a programmatic basis, and only accepting bookings made programmatically.

Ads, E-commerce advertising, agencies, brands, eBay, technology

P&G begins 4-point “transparency review” of all its agencies

February 1, 2017

FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain.

Ads, Content, Regulation advertising, agencies, FMCG, media, technology

Video viral of the week: Pot Noodle spoofs Trump with “Gary the bricklayer”

February 1, 2017

Unilever-owned Pot Noodle has launched a humourous video showing the rise to power of “Gary” the bricklayer—a man whose public antics closely mirror Trump’s. See why it’s our video viral of the week below…

Content, Video, Viral video

Center Parcs runs first live Twitter story

February 1, 2017

Holiday firm Centre Parcs has embarked on its first live Twitter Story campaign, in partnership with agency Jaywing as part of an expansion of its social media strategy.

Content, Social content, CRM, marketing, media, Twitter

Data becoming indispensable to marketers around the world- report

February 1, 2017

Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries.

Ads, Content advertising, analytics, brands, global, marketing

Lego debuts social network for kids

February 1, 2017

Lego has launched a new social network specifically made for Lego builders aged 5 to 13 years old.

Ads, Content, Mobile, Social Android, content, France, games, Germany

What’s Next in Customer Experience? Reimagining Business.

January 31, 2017

With the digital and offline worlds more entwined than ever, products are expected to weave seamlessly into the fabric of people’s lives and experiences, regardless of their unique journeys. Donald Chesnut, SapientRazorfish Chief Creative Officer, gives his unique perspective on customer experience in the digital age.

Ads, Content, News analytics, brands, marketing, technology

Snapchat Spectacles: Cool or creepy? [INFOGRAPHIC]

January 31, 2017

With the hype on Snap Inc.’s upcoming IPO and its Spectacles release, agency Mediakix has developed an infographic and video guide to the chat app’s big year ahead…

Mobile, Social infographic, video

UK beats US and Europe for Christmas 2016 mobile spend

January 31, 2017

UK shoppers spent more via mobile this Christmas than the US and Europe, according to Adobe’s latest Digital Index. Of every £10 spent online in the UK, £4.10 came from a mobile device.

Ads, E-commerce Christmas, Europe, France, Germany, marketing

Alibaba in $2.6bn bid for Chinese mall operator Intime

January 31, 2017

Alibaba is leading a bid to take department store chain private for as much as $2.6bn, as the Chinese ecommerce giant looks to expand onto the high street.

Ads, E-commerce China, ecommerce, retail, technology
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