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Instagram at centre stage for designers during London Fashion Week

February 24, 2017

London Fashion Week has been and gone for another season and it’s time to run the numbers and crown the social media winner. Socialbakers looks at the stats…

Content, E-commerce, Mobile, News, Social content, Facebook, marketing, media, Search

Social listening reveals who would win the Oscars if the public were in charge

February 24, 2017

Global media agency Carat has analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement being made on 26th February. This has involved aggregating data from Twitter (from the month of February) to understand the public’s favourites to win (and least favourites).

Ads, Content content, global, local, media, Twitter

No Brexit plans in place for 68% of British retailers

February 24, 2017

The impact of Brexit has been mixed, with just over half (51%) of retail decision makers surveyed saying that they have seen an impact on sales in the UK since the EU referendum in 2016, with most favouring a so-called ‘soft Brexit’, according to new research.

E-commerce, Regulation ecommerce, Europe, global, government, retail

comScore brings multi-platform video measurement tool to UK

February 24, 2017

comScore has expanded Video Metrix Multi-Platform to the UK, providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed.

Ads, Video comScore, content, infographic, media, UK

Oscars 2017: Most viewed trailers on YouTube

February 24, 2017

Ahead of Sunday’s show, YouTube has created a special-edition YouTube Movie Trailers Leaderboard which ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators.

Content, Video Amazon, content, media, music, UK

Hootsuite buys LiftMetrix to boost social marketing tools

February 24, 2017

Hootsuite has bought social analytics company LiftMetrix, building on the company’s recent momentum in social marketing.

Social advertising, analytics, Facebook, marketing, media

Premium editorial content “more memorable and engaging than social feeds”

February 24, 2017

Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research.

Ads, Content, Social advertising, content, Facebook, global, video

Boredom in Britain is at an all-time low… due to our smartphones

February 24, 2017

A survey of 2,000 Brits over 35 found that eight in 10 are rarely or never bored, because with their phone nearby there’s always something to do.

Mobile games, smartphones

Top tips for marketers looking to score with seasonal marketing

February 23, 2017

Håkan Thyr, Director, Strategic partnerships, EMEA at ChannelAdvisor, offers some top tips for online marketers looking for extra visibility during peak seasons.

E-commerce, Mobile, Search, Social Amazon, analytics, brands, Christmas, eBay

Ad blocking levels have “stabilised”- IAB

February 23, 2017

The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.

Ads, Regulation advertising, agencies, brands, content
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