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Almost 1 in 10 workers in Dublin are developers: UK and Ireland tech hub league table

April 25, 2017

Dublin’s developers make up nearly 10% of the city’s working population, the highest proportion of all cities in the UK and Ireland, according to new data from Stack Overflow’s Q1 Developer Ecosystem Report.

Mobile, News technology, UK

Huffington Post rebrands to “HuffPost”

April 25, 2017

Internet news pioneer The Huffington Post is officially rebranding to “HuffPost” with a new logo and complete redesign of its digital presence.

Content, News Apple, Entertainment, media, Travel, video

The press release in modern marketing– dead or just resting?

April 25, 2017

With many journalists complaining about the volume of press releases they receive, a growing number of PR professionals have started to question the value of the press release as a promotional tool. New research from Wildfire PR looks at how useful they are in today’s social media-saturated world.

Ads, Content, News, Social marketing, media, technology, YouTube

Unilever pranks beauty bloggers with fake haircare brand launch

April 24, 2017

Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands.

Ads, Content, Social, Video, Viral brands, marketing, video

Google building own ad blocker software to take on rivals

April 24, 2017

Google is reportedly developing its own ad blocking software that will be part of the Chrome web browser, as the web giant looks to tackle to rise of ad filtering software.

Ads, Search advertising, Google, technology

Mobile commerce trends: The smartphone’s rise as an online purchasing device

April 24, 2017

Smartphones are fast catching PCs as the online purchasing tool of choice around the world, according to new research from Global Web Index.

E-commerce, Mobile global, security, smartphones

Google Earth revamp adds guided tours, 3D imagery and David Attenborough world tours

April 24, 2017

Google has refreshed its Earth app and website, adding detailed 3D imagery and new “tours” that give people a guided look at exotic locations.

News, Search Android, BBC, content, Google, Search

giffgaff debuts Snapchat Lens for “Big Swim” campaign

April 21, 2017

Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign.

Mobile, Social smartphones, UK

Celebrities warned about Instagram ads after 113 brand endorsements “not disclosed”

April 21, 2017

Celebrities and “influencers” in the US have been warned to clearly identify when they are promoting products on Instagram in return for payment.

Ads, Content, Regulation, Social advertising, brands, Facebook, games, marketing

Social advertising trends in 2017: 61.5% increase in paid social media spend

April 21, 2017

There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research.

Ads, Content, Social advertising, brands, content, CRM, Entertainment
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