Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost.

Jon Roughley at Experian explores customer experience in comparison sites, and how marketing plays a part in the customer journey.

Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to new research.

Ahead of the UK General Election next month, Facebook is boosting its campaign to raise awareness about fake news, by publishing adverts in the UK press.

Almost half of UK workers (44%) want AI technology to do all of their job, leaving them to simply manage the AI system, according to new research.

Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more “relevant but unexpected ads” while online, according to new research.

Facebook’s award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects.

Facebook attracted 1.94 billion active monthly users in the three months to the end of March, as the social network saw its mobile ads dominate revenues during another record financial quarter.

The rise in mobile advertising spend is contributing to a decline in ad viewability levels, with non-viewable ads costing advertisers around £750m, according to new research.

Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network.