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7 questions you must answer to get the right kind of Facebook fans [INFOGRAPHIC]

May 31, 2017

Have you just set up your Facebook Business Page and now you’re wondering whether to buy or not to buy Facebook Page Likes? This infographic from Visme offers a checklist for marketers looking to boost their social media reach.

Ads, Social, Viral Facebook, infographic, marketing, media

Eurovision case study: New app boosts song contest engagement

May 30, 2017

International creative agency, Perfect Fools, has made an app that has won the hearts of the Swedish population and revived their nation’s favourite song contest.

Ads, Content, Video, Viral music, technology

Snapchat woos advertisers with discount coupons after poor revenues

May 30, 2017

Snapchat is encouraging brands and media buyers with discount offers in an attempt to boost its ad business, according to a news report.

Ads, Social brands, Facebook, Google, marketing, media

Global trends: Traditional media still dominant as mobile growth slows

May 30, 2017

Traditional media still dominates worldwide consumption, but mobile is set to account for 26% by 2019 despite slowing growth, according to new research.

Ads, Content, Mobile, News, Social, Video advertising, apps, Asia Pacific, brands, content

Facebook Instant Articles adds support for Google AMP and Apple News

May 30, 2017

Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News.

Content, Mobile, News, Social Apple, content, Facebook, Google, media

Burger King upsets Belgian royals with “choose your king” stunt

May 30, 2017

Burger King has upset some real life royalty this week, when an online promotion in Belgium invited people to choose between the country’s King Philippe and the company’s mascot.

Ads, Content, Social, Viral marketing

Walkers pulls interactive selfie ad after Twitter sabotage

May 26, 2017

Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters.

Ads, Content, Regulation, Social, Video, Viral images, media, Twitter, video

Emails Vs. social media: Which is better for consumer engagement?

May 26, 2017

Email is still a more effective tool than social media when it comes to generating consumer engagement, according to new research.

Ads, Social brands, digital marketing, email, Facebook, infographic

Instagram tests direct response ads in stories

May 26, 2017

Instagram has allowing marketers to push sign-up and app-install promotions within its Stories section.

Ads, E-commerce, News, Social brands, marketing

Unilever Africa uses online gaming to select new staff

May 26, 2017

Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates.

Mobile, News, Video, Viral Europe, games, video
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