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Match debuts ‘Ourtime’ dating site for over 50s

June 19, 2017

Match has launched Ourtime, a new dating service exclusively for those aged 50 years and over.

Social advertising, Europe, technology, UK

Top tips: 5 things marketers need to know about Chatbots

June 19, 2017

What lies behind the chatbot hype? Sylvia Jensen, Senior Director EMEA Marketing at Oracle Marketing Cloud, explains why chatbots are so valuable and how they can help improve customer experience.

News, Social apps, Facebook, marketing, technology

Facebook is now the main news source worldwide- survey

June 19, 2017

Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research.

Ads, Content, News, Social Asia Pacific, brands, email, Entertainment, Facebook

Cannes Lions 2017 predictions: Increased collaboration driving the industry

June 19, 2017

Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike.

Ads, Content, News agencies, Apple, Australia, brands, Entertainment

Cannes Lions 2017: Video highlights from the first weekend

June 19, 2017

The 2017 Cannes Lions Festival of Creativity got underway over the weekend, celebrating the best of the ad industry. We look back at the first weekend with video highlights.

Ads, Content, News, Social, Video Facebook, Google, media, technology, Twitter

“Cannes Crêperie Experiment” aims to prove mobile ads work

June 19, 2017

On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.

Ads, E-commerce, Mobile, Social, Viral advertising, apps, brands, Entertainment, local

Cannes Lions 2017: Top 10 video ads worldwide

June 19, 2017

With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.

Social, Video, Viral brands, global, media, Samsung, USA

New Facebook chatbots “can negotiate and plan ahead”

June 19, 2017

Facebook is now building chatbots that can negotiate and plan ahead like actual humans in a new AI experiment carried out by the social network’s “Labs”.

News, Social Facebook, Search

Retail earthquake: Amazon buys Wholefoods for $13.7bn

June 19, 2017

Amazon is buying Whole Foods in a deal valued at $13.7bn (£10.7bn), shaking up the grocery sector.

E-commerce Amazon, France, retail, technology, UK

Video trends: Teens switching from live TV to ‘on demand’

June 16, 2017

Children and teenagers are increasingly watching TV through a smartphone and using on demand services, as viewing habits among young people continue to shift towards mobile and on demand streaming, a study has shown.

Mobile, Video, Viral advertising, Amazon, Apple, brands, content
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