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Cannes Lions 2017: Unpacking the gender bias in advertising

June 26, 2017

Women are still being ignored in ads in favour of men, according to a new study released at Cannes.

Ads, Content advertising, agencies, brands, content, Google

Unilever’s Keith Weed tackles stereotypes and brand safety at Cannes

June 26, 2017

Diversity was a key topic as this year’s Cannes Lions Festival, with Unilever chief marketing and communications officer Keith Weed leading the way with an “#unsterotype” initiative and warnings about how brands need to avoid association with extremist content online.

Ads, Video, Viral advertising, brands, content, Facebook, Google

Cannes Lions 2017: Video highlights from days 5 and 6

June 26, 2017

Celebrities flocked to Cannes Lions as “entertainment” day descended on the festival. We look back at some of the highlights…

Ads, Content, News advertising, brands, Entertainment, images, media

Top mobile tips: Seven ways to promote your app for free

June 23, 2017

With more apps around than ever, how do you stand out from the crowd with a limited budget? Ignasi Prat, CMO at Tappx provides seven recommendations for increasing your app download rates, helping you to stand out in a busy and competitive app marketplace.

Mobile apps, content, France, games, Germany

Cannes Lions 2017: Sperm count Smartphone App wins Mobile Grand Prix

June 23, 2017

The Mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm, at the award ceremony at the Palais.

Mobile Japan, technology

Cannes Lions 2017: Controversial Burger King Stunt wins top direct marketing prize

June 23, 2017

A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival.

Ads, Content, Video, Viral agencies, brands, global, Google, marketing

Cannes Lions Cyber winner: Åland bank calculates carbon footprint of every credit card purchase

June 23, 2017

A new campaign that helped the Åland bank calculate the carbon footprint of every credit-card purchase has taken one of the top digital prizes as this year’s Cannes Lions Festival.

Ads, Content content, global

Car safety ad “Meet Graham” wins top digital prize at Cannes

June 23, 2017

Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at this year’s Cannes Lions festival.

Ads, Content, Video, Viral Australia

Half of marketers don’t go one week without having to contact IT

June 22, 2017

Almost half of marketers (49%) contact their organisation’s IT department at least once a week to carry out their marketing role effectively, according to new research.

News content, marketing, retail, technology, UK

Amazon Prime Day: A growing opportunity for third party retailers [INFOGRAPHIC]

June 22, 2017

Amazon Prime Day has become a major peak day for ecommerce market, but many think it’s all about Amazon Retail and Amazon Prime membership. However, the figures show that 3rd party retailers are also benefiting from this and are reporting massive sales volumes on the day.

E-commerce Amazon, ecommerce, infographic, retail
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