The world-famous Edinburgh Hogmanay Festival, previously voted one of the ‘Top 100 things to do before you die’ by the Discovery Channel, is getting a new brand to celebrate the event’s 25th anniversary.

Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths.

Native advertising is playing a bigger role in mobile marketing. Oliver Gold, UK Managing Director, YOC, looks at how AR will evolve and play a bigger role in native, especially video, as well as Location based data and digital to physical conversion tracking.

Netflix now has more subscribers outside the US than in its home market, helping the online video service outstrip expectations for audience growth for the second quarter of 2017.

Businesses may be overlooking connected customers’ situational demands, as shoppers’ purchasing behaviours shift depending on the item they are buying, according to a new report.

In a survey of 82 to 94-year-olds, SPF Connect, a charity-funded project to bring senior citizens online, discovered that a staggering 66% of their clients had never touched a computer before.

Snapchat has launched “Snap Publisher”, helping advertisers create their own ads for the service from within a normal browser.

Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps.

Until recently, Snapchat was the fastest-growing social media platform in the world… until Instagram Stories arrived.  Moses Velasco, Chief Product Evangelist, Socialbakers takes a look at both platforms to see which is best for your brand. 

Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online.