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Rise of live streaming: Middle East and Africa leads the way in global stats

August 31, 2017

Live Streaming services such as Periscope and Facebook Live have become hugely popular worldwide, with the Middle East and African region the biggest adopters of the new technology, according to new data.

Video brands, Facebook, global, technology, Twitter

The augmented worker: Hololens ad showcases industrial future

August 30, 2017

Visual Design Studio Soluis has worked with Microsoft HoloLens to showcase its “Augmented Worker”, a system that is being developed for the manufacturing and construction industry.

News, Video, Viral Microsoft, technology, video

Social media publishing tips: When, where and what?

August 30, 2017

We all know content is key. But what happens once you have drafted all the content and now have to make a plan on how to distribute it? Sylvia Jensen, Senior Director for Oracle Marketing Cloud discusses some of the best practices and things to remember when it comes to social media publishing.

Content, Social brands, comScore, content, Facebook, global

Domino’s teams with Ford for self-driving pizza delivery cars

August 30, 2017

Domino’s Pizza is trialling self-driving delivery cars in the US, following a partnership with Ford.

Ads, Mobile Amazon, Google, USA

Whoppercoins: Burger King introduces own cryptocurrency as loyalty program in Russia

August 30, 2017

Burger King is trialling loyalty schemes to the next level in Russia, swapping cards and vouchers for its own has bitcoin-style cryptocurrency.

Ads, Content Android, apps, media, Russia, Twitter

Travel retail trends: Poor online experiences leading to lost sales

August 30, 2017

Travel companies may be losing conversions and sales opportunities due to disappointing online experiences, according to a new report.

E-commerce ecommerce, retail, Travel, UK

65% of consumers fed up with irrelevant brand communications

August 30, 2017

Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research.

Ads, Content Amazon, brands, media, retail, UK

Pfizer app uses Minecraft to help kids with hemophilia

August 29, 2017

Pfizer has launched a modification of the popular sandbox game Minecraft, offering children with hemophilia a new way to learn about staying safe and prepared and maintaining their treatment plans.

Mobile

Global gamification market to decline as competition heats up- report

August 29, 2017

The global gamification market to decline at a compound annual growth rate (CAGR) of 30.37% by 2021, according to new research.

Mobile, News Entertainment, games, global, marketing, media

BuzzFeed allows banner ads for the first time

August 29, 2017

BuzzFeed has decided to run banner ads after years of refusing to run the clickable display ads on the publishing site, ahead of its upcoming IPO.

Uncategorized advertising, apps, content, Facebook, Google
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