IAB Europe has launched a new technical standard to help the ad industry meet the requirements of the upcoming new online privacy rules under the General Data Protection Regulation (GDPR), which will go live in May 2018.
Facebook takes on Snapchat with addictive messaging “Streaks”
Facebook is working on a feature similar to Snapchat’s “Streaks” which is an addictive game that encourages friends to send messages back and forth for consecutive days.
Big brands pull out of YouTube after appearing next to ‘predatory’ videos
YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles.
Shoppers keen to set their own contactless card limit
Nearly half (48%) of shoppers would like to customise their contactless card transaction limit, or would like to the ability to do so, according to new research* from card machine provider Paymentsense.
All consumers want for Christmas is free shipping
The majority (92%) of consumers’ shopping purchases will be influenced by offers and promotions this Christmas, according to research from the 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne.
San Miguel sponsors eSports team Heretics
Beer brand San Miguel beer has signed a partnership agreement with Spanish eSports organisation Team Heretics as its major sponsor.
‘Tis the season for content marketing: 3 top tips for content marketers this Christmas
Claire Wilson, Content Strategy Director at Stratton Craig offers some tips for brands on creating effective content marketing campaigns this Christmas season, with examples of successful festive campaigns by big brands.
Online Christmas shopping: Santa Claus is shopping online
Christmas can be a great opportunity to secure new customers, and a good experience with personalised service can lead to higher retention rates. Howard Williams, Marketing Director at Parker Software looks at how live chat software help manage high volumes of festive customers.
Top UK brands on Instagram: Burberry leads the way
Burberry retains it’s position as most popular British brand on Instagram, but British brands have a long way to go: Nike, the world’s most popular brand on Instagram, has over 7 times as many followers, according to a new study.
Snapchat debuts ‘Stories for Brands’: HBO and ASOS first to sign up
Snapchat has launched a new Promoted Stories feature, billed as a way for advertisers “tell deeper stories”, with HBO and ASOS among the first brands to sign up.