Political polarisation and viral social movements like #grabyourwallet, #MeToo, and #TimesUp have dramatically changed the face of brand engagement and consumer loyalty, according to new research.

NFL and Rovio Entertainment have teamed up to create a new Super Bowl game integration ahead of next weekend’s match.

Snapchat users can now share Stories outside the app to Facebook and Twitter in an effort to spark growth on the social media app.

Facebook has introduced a new unit of time to make it easier for developers to sync up video and audio frames, in what could be a breakthrough for VR.

This week Amazon opened its first checkout-less supermarket in Seattle. Terry Hunter, UK MD of Astound Commerce examines whether other supermarkets will follow Amazon’s example.

Advertisers should embrace the chill this month, as new data analysed by The Trade Desk reveals that winter weather can boost consumers’ receptiveness to online advertising – with travel brands set to win the biggest share of wallet.

There has been 54% year-on-year increase in ad spend across all major social media platforms around the world, as advertisers move from organic and viral sharing to paid and sponsored advertising, according to new research.

UK consumers are 4 times less likely to repeat-purchase from retailers who ‘ghost’ them after a sale, according to new research.

UK online retail sales were up 12.1% on average year-on-year (YoY) in 2017, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.

As online plays a bigger part in grocery shopping, Nielsen Brandbank has launched a service to help brands and retailers drive and improve the m-commerce experience by making product images more mobile friendly.