Doritos has announced plans for crisps specially designed for women… and suffered a social media backlash as a result.
Snapchat beats expectations as shares rise 20%
Snapchat has reported surging growth in users and revenue in its latest quarter, reviving hopes that it can compete with Facebook’s Instagram and sending its shares up more than 20%.
Right to reply: Amazon Go on in, but only if you look the part
One week on from its launch, Amazon Go is an impressive state-of-the-art retail experience, but is it the future of shopping or a PR-fuelled own goal? Antony Edwards, CTO, Testplant, looks at how the store means Amazon has lost customer recommended purchases – one of the very things that fuelled its boom in growth in … [Read more…]
Paul’s Boutique takes UK fashion international with cross border commerce tech
Paul’s Boutique partnered with Global-e, the cross-border e-commerce solution provider to help its the number of international orders grow by 56%. International revenue has increased by 40% and now accounts for 50-60% of its weekly revenue.
How to avoid being ‘First Down’: Lessons to Learn from Super Bowl LII
The Super Bowl is one of the most watched events of the year, so brands need to be ready for high volumes of traffic. Carmen Carey, CEO Apica examines which brands potentially suffered extensive brand damage through their site going down as large numbers of fans were being pointed towards it in the half time … [Read more…]
How Crock-Pot won the Super Bowl (without even having a commercial)
US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.
Top 50 global Chinese brands: Consumer electronics dominate rankings
The top 5 Chinese global brands in 2018 include Lenovo, Huawei, Alibaba, Xiaomi and Air China, as the government urges its companies to ‘go global’, according to new research.
Bauer Media signs with content discovery platform Taboola
Bauer Media has partnered with content discovery platform Taboola, in an exclusive two year partnership to help expand its revenue and engage consumers, using a new ‘Taboola Feed’ tool.
Kia ‘takes over’ Waterloo Station with VR marketing campaign
Kia is showcasing the new Stinger car model at London Waterloo in one of the car maker’s largest marketing activations to date.
‘Time running out’ for organisations to train staff for the GDPR
With GDPR fast approaching, a new survey from the IDM highlights that a surprising 59% of marketers have yet to receive any GDPR-related training and half of organisations still have yet to appoint a Data Protection Officer.