Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestions, according to new research.

Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to a new study.

Instagram has launched its shopping service in the UK, letting retailers turn their posts on the social media site into sales.

Customers are channel blind – they just want a good retail experience. Yet retailers persisting with fragmented, omnichannel strategies are damaging consumer experiences, undermining retail respect and actively encouraging consumer behaviours – from discount only buying to more frequent returns – that are destroying retail profitability. Craig Summers, Managing Director UK, Manhattan Associates, asks why … [Read more…]

An Uber-operated autonomous car struck a pedestrian and killed them in what is thought to be the first death of its kind.

Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.

Snapchat’s UK advertising revenue is set to overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years, according to new research.

There is a vast generational gap in how customers wish to communicate with brands and retailers, with millennials 20% less likely to contact a retailer via email than baby boomers, and are five times more likely to use live chat on a website, according to new research.

Mastercard and IBM teaming up to create a new ‘data trust’ within the EU, called Truata.

Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report