Vero has risen in popularity as a user-friendly alternative to Instagram, rising to nearly 3 million. Yuval Ben-Itzhak CEO of Socialbakers, looks at what the 3-year old social network has to do to compete with Snapchat and Instagram.
Most consumers buy products they discover on retailers’ social media channels
Over two thirds (67%) of UK consumers go on to purchase products they discover on retailer’s social media channels, new research reveals.
Surviving the Post-social Media Apocalypse: Has JD Weatherspoon’s started a chain of events?
In the wake of the recent #DeleteFacebook movement and now JD Weatherspoon’s abandonment of social media, a new report highlights that these recent data privacy issues marks the beginning of a post-social media apocalypse.
How Paris turned Millennials into ambassadors for the city
In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.
B2B video marketing trends: firms challenge publishers to help them do more
Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released today by LinkedIn, the world’s largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found.
Wetherspoons shuts down all pub social media accounts
Pub chain JD Wetherspoon is closing its Facebook, Twitter and Instagram accounts following the abuse directed at MPs and others.
Sir Martin Sorrell quits WPP after 32 years
Sir Martin Sorrell, the chief executive of the world’s biggest advertising company WPP is leaving the company he built up over three decades.
UK ‘can lead the way the ethical AI’
The UK is in a strong position to be a world leader in the development of artificial intelligence (AI). This position, coupled with the wider adoption of AI, could deliver a major boost to the economy for years to come. The best way to do this is to put ethics at the centre of AI’s … [Read more…]
The ghosts of retail past, present and future
In the wake of the news about stores are opening on UK High Streets at their lowest rate in seven years Craig Summers, UK Managing Director, Manhattan Associates discusses the evolution of the high street and what might be next.
The Evolution of Online Scams: 21 game-changing digital crimes [INFOGRAPHIC]
From credit cards to dating sites, this infographic shows how digital data has been used and abused over time.