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Top 10 World Cup commercials on social media: Screwfix tops league

June 28, 2018

Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV – 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social media insights.

Ads, Content, News, Social, Video, Viral advertising, BBC, brands, Facebook, marketing

The rise of Alexa shopping: Voice orders surpass £200 per user

June 28, 2018

The average UK consumer is happy to spend in excess of £195 in an order through voice technology, rising to £232 in the case of shoppers over the age of 30, according to new research.

E-commerce, Mobile, Search brands, CRM, Europe, technology, UK

GDPR one month on: Large rise in privacy complaints across Europe

June 28, 2018
Digital consent notice creation grew 40% globally in GDPR’s second year

The ICO has reported a sharp rise in complaints after GDPR, from a rise in breach notifications from organisations, as well as more data protection complaints following the activation of the law.

Ads, News, Regulation Europe, Facebook, global, Privacy, Regulation

The Trade Desk launches AI-powered ad tool ‘Koa’

June 27, 2018

Ad tech frim The Trade Desk is launching a range of new products that will help advertisers use data-driven insights to plan, forecast and buy digital media.

Ads, Content advertising, agencies, brands, global, marketing

Guest comment: Cannes the party continue?

June 27, 2018

On his return from the Riviera, Chris Childs, managing director UK at creative mobile DSP TabMo, looks at some of the key themes from this year’s Cannes Lion’s festival, including AT&T’s programmatic venture, lower attendance and the GDPR void.

Ads, Content, News, Social advertising, Amazon, France, media, UK

Google rebrands AdWords and DoubleClick under new ‘Google Ads’ platform

June 27, 2018

Google’s ad system is getting a major overhaul this week that will see its flagship AdWords and DoubleClick advertising products renamed under a new streamlined platform.

Ads, Content, Mobile, News, Search advertising, analytics, apps, brands, content

Brits buying gift cards for personal use

June 27, 2018

Nearly half of UK shoppers (47 percent) are purchasing gift cards to spend on themselves, according to new research.

E-commerce brands, Entertainment, retail, technology, UK

Consumers remind brands that ‘simplicity’ is the most important part of a digital experience

June 27, 2018

When it comes to digital experiences, consumers value easy-to-use brand websites more than anything else, according to new research.

Ads, Content, E-commerce brands, global, marketing, media, technology

Pinterest Pincodes: Furniture store Neptune uses QR-style codes

June 26, 2018

Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social.

Ads, E-commerce, Social brands, content, marketing, media, Search

Who’s wining the World Cup on social media?

June 26, 2018

Throughout the 2018 World Cup, social media marketing platform Socialbakers will be sharing data on which players and teams are winning the ‘social media World Cup’ – who is garnering the most interactions on social media, and why?

Social Germany, marketing, media
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