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Facebook plans office in China (despite being blocked)

July 25, 2018

Facebook’s subsidiary in China will be an “innovation hub” to support local tech talent, ramping up its presence in the restrictive market where its social media sites remain blocked.

Ads, Regulation, Social China, content, Facebook, Google, government

New Google Shopping Partner ‘Productcaster’ launches with Omnicom

July 25, 2018

A new shopping comparison service, called Productcaster, has gone live, approved by Google as part of its move to increase competition in its Shopping ad space across Europe following the EU’s antitrust ruling last year.

Ads, Content, E-commerce, Search agencies, ecommerce, Europe, France, Google

White paper: How does GDPR affect programmatic marketing

July 25, 2018

The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changing nature of the European data landscape.

Ads, Regulation advertising, content, Europe, global, marketing

JD Sports launches music platform

July 24, 2018

Multichannel instore and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers instore and via its mobile app JD Sports.

E-commerce, Mobile advertising, brands, content, Entertainment, France

Slow websites are ‘silent killers for businesses’

July 24, 2018

A slow running website is worse for business than one that is not working at all, according to new research.

Ads, Content, News brands, global, infographic, media, retail

Google gets surprise profit boost despite $5bn monopoly fine

July 24, 2018

Google’s parent company Alphabet has beaten earnings expectations, getting $32.7bn in revenue in the three months to the end of June, after the firm reported stronger ad sales than expected.

Ads, Content, Mobile, News, Search advertising, Android, global, Google

Businesses increasingly confident their digital marketing ‘achieves sales goals’

July 24, 2018

Businesses are increasingly identify digital marketing as the best way to reach consumers, tell their company’s story, and give voice to their brand, according to new research.

Ads advertising, agencies, digital marketing, email, marketing

KFC’s bizarre Facebook Live stream attracts 1m cat lovers

July 24, 2018

KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand’s mascot and founder Colonel Sanders.

Ads, Social, Video, Viral Facebook, video, YouTube

Ikea downsizes with high street store and 24 hour deliveries

July 24, 2018

Furniture retailer Ikea plans on opening a string of smaller high street stores and starting a 24-hour delivery service due to the number of online shoppers buying goods around the clock.

E-commerce retail, technology, UK

Online retail growth stays strong in June as World Cup fever hits UK

July 23, 2018

UK online retail sales were up strongly again during June this year, as the hot weather and start of the FIFA World Cup spurred a 16.9% year-on-year (YoY) growth of retail sales, according to new research.

E-commerce retail, smartphones, UK
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