With Britain’s best-loved show making its triumphant return, Gemma Sowerby, consultant at LEWIS Global Communications and Director of Women in Media looks at what marketing professionals can learn from the Great British Bake Off.

Artificial intelligence (AI) could add $13 trillion to worldwide economic output by 2030, equivalent to about 1.2 per cent of additional GDP growth a year, according to a new report.

Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.

What metrics are clients using to judge your marketing agency on? Natalia Selby, Marketing Executive at Mediahawk,  looks at qualified leads, pipeline contribution, cost per acquisition and year-on-year growth and how to meet your clients expectations.

The majority of teenagers are influenced by ethics when buying a brand, with most either deliberately buying or deliberately stopping using a brand because of its ethics, according to new research.

Nike has taken a bold step with its latest advertising campaign, recruiting controversial former NFL star who was one of the first to kneel during the US national anthem before matches to protest movement against racial injustice in the country.

Rovio has partnered with the multi-platinum Grammy Award-winning band Imagine Dragons to launch “Angry Birds x Imagine Dragons,” a free in-game event playable in Angry Birds Match now through Sept. 25, 2018.

The ever-increasing and diverse applications of cryptocurrencies and other blockchain technologies have dominated headlines this year. Paul Herman, VP Platform Marketing and Education, Sprinklr offers five examples of how brands have used the transaction technology.

More than a fifth of internet users in the UK are expected to install an ad blocker this year, but growth is slowing, according to new research.

Marketing, one of the most essential tasks for your business, is being transformed by automation in profound ways. The days of outbound marketing, comprised of traditional advertising tactics, are coming to an end, writes HR professional turned business analyst Anthony Coggine.