Managers of manufacturing companies say there is room for improvement in their marketing activities, according to a recent survey.

A growing number of marketers believe SEO to be a key factor to the success of their efforts, according to new research.

Facebook is set to bring ads to the Facebook Stories format, making the ad units available to all advertisers globally.

The majority of UK companies could be out of business within five years without tech investment, with three quarters of UK business (86%) are highly dependent on data, according to new research.

MarTech firm, AudienceProject, is launching a new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

Computer based testing firm Pearson VUE has entered into an agreement with Tencent Social Ads (TSA), to deliver its social media exam throughout China.

With London Fashion Week behind us, trends data provider SEMrush crunched online fashion search data to uncover online shopping trends and the most popular ecommerce sites in terms of fashion sales, over the past year.

The co-founders of Instagram have announced they are quitting the social media company.

A new app designed to help the Conservative Conference in the UK this week has sparked a PR disaster, after the app let anyone to see the mobile numbers of attendees and to change their photos and details.

Snapchat has launched a new range of ecommerce advertising formats, as the chat app looks to further monetise its network.