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New boss at Kantar Media

January 17, 2019

Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Mark Inskip as CEO of its UK and Ireland business.

Ads, Content global, marketing, media, UK

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis

January 16, 2019

YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.

Ads, Content, News, Social, Video, Viral Christmas, Google, music, Samsung, Search

Gillette sparks social media storm with “Best a Man Can Be” ad

January 16, 2019

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

Ads, Content, News, Regulation, Social, Video, Viral advertising, images, media, Twitter, video

IPA Bellwether: UK marketing budgets flatline as Brexit bites

January 16, 2019

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

Ads, Content, Mobile, News, Search, Social, Video, Viral advertising, brands, Christmas, email, marketing

Creative trends: 2019 to see ‘nostalgic aesthetics of the past’

January 15, 2019

What’s old is new again. 2019 will see a an optimistic redux of early-tech, with like purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music, according to anew report looking into upcoming creative trends.

Ads, Content advertising, content, global, images, marketing

Boohoo bucks ASOS trend with strong Christmas revenues

January 15, 2019

Online fashion retailer Boohoo raised its revenue guidance after successfully navigating a tough Christmas for the high street, contrasting with rival ASOS, which was forced to issue a profit warning.

E-commerce Christmas, global, retail, UK

Can multisensory retail save the high-street in 2019?

January 15, 2019

Sensory experiences are driving 9 in 10 shoppers back into stores, with an enjoyable atmosphere a key factor for choosing the high street over online, according to new research.

E-commerce Australia, brands, China, content, France

Google adds activity cards to users’ browsing history

January 11, 2019

Google is making it easier for users to continue their old searches by adding activity cards.

Mobile, Search Google, Search

Stan and Ollie film gets print and OOH campaign with digital twist

January 11, 2019

The Evening Standard and eOne has partnered to promote the debut BAFTA nominated film, Stan & Ollie.

Ads, Content advertising, content, Entertainment, marketing, media

Top 10 CES gadgets: Automatic make-up, expanding letterboxes and walking cars

January 11, 2019

The Consumer Electronics Show in Las Vegas has ended for another year, with 5G, bendy phones and modular TVs dominating conversations. We look at 10 of the biggest innovations from the event, from the practical to the weird….

Ads, Content, E-commerce, Mobile, News, Video, Viral advertising, China, content, Google, images
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