IAB UK, the trade association for the digital advertising industry, this week celebrated the first National Anti-Click-Through Rate Day (NACTRD) as it launches its Measurement Toolkit.

Instagram received 18% of total Facebook spend, with 34% of that spend allocated to Instagram Stories, according to new research looking into social media ad spend.

Media firm TechCrunch has announced a new paid subscription offering, Extra Crunch, designed to give more detailed information for start-ups beyond daily news and editorial coverage.

This week, a playful pop-up in Fitzrovia showcases the latest cutting-edge retail technology with Snapchat LEGO WEAR, immersing shoppers in an augmented reality fashion boutique experience.

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

Featured job: Supporting global CPG brands in London’s Covent Garden

As Valentine’s Day comes around once more, new research looks into the social media habits of dating app users, and the brands they are most likely to interact with.

There has been an increase in the number of major UK retailers offering the option to pay in international currency, largely seen as a reaction to Brexit-related uncertainty in the lead-up to 29th March.

Brexit is causing uncertainty in all areas of business. But is it all bad? Ashley Carr, Managing Director of Neo PR looks at the steps business owners need to take if they are to weather the storm that is Brexit.

Verizon Media has launched a new VR 360º video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi.