Nearly two-thirds (63%) of internet users now share content and recommendations using private messaging apps, ahead of open social media platforms and word of mouth are the second and third most popular way of sharing content, coming in at 54% and 51% respectively, according to new research.

Employees are a company’s largest asset when it comes to finding new talent. Data and insights from current employees can, in fact, help profile desirable new employees and boost current employee retention. Kiran Reddy Pasham, Co-Founder, President and Chief Architect for SplashBI, explains why it all starts with data…

RYOT Studio, the content marketing arm of Verizon Media, has struck a partnership with immersive tech accelerator Digital Catapult.

Burger King is calling for students to participate in the King’s Fools’ Challenge, with a Student Integrated Campaign category in the 2019 Clio Awards program.

20% of marketing and CX professionals feel they will “never truly understand” their customers’ buying decisions, according to a new report.

Brands aren’t fully prepared to deal with crisis that are intrinsically linked to their values as the priorities of business leaders, marketers and those important to consumers are not aligned.

Go Instore, HP and Currys PC World joined forces to drive growth in online revenue for HP products achieving up to a 4.5x increase in conversion and positive uplift in average order value.

Instagram has launched an in-app checkout feature for a limited number of brands, making it possible for users to purchase products without leaving the app.

UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to new research.

The first major Google algorithm update of 2019 has caused major upheaval in the global search results. Searchmetrics has conducted an analysis of the types of sites that have been affected and why.