To fix the broken sales funnel, organisations clearly need to use to fresh, accurate and GDPR compliant data. But that is just the start: successful sales activity is underpinned by a scientific, structured and metrics driven approach that leverages multi-dimensional real-time data, as James Isilay, CEO, Cognism, explains.

With pet passports likely to be a thing of the past post-Brexit, Hotels.com has launched European fakeations so dogs can pretend they’re in their favourite European holiday destinations while staycationing in the UK.

Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…

Facebook boss Mark Zuckerberg has asked governments and regulators to play “a more active role” in policing the internet and the standards of big online companies.

Facebook is rolling out a new feature that explains to users how its algorithms decide what to display in their News Feed, including more information on ad targeting factors.

Online electricals retailer AO.com is to turn off TV advertising and focus on digital campaigns instead.

Mondelēz International, Jacob Douwe Egberts and General Mills are top FMCG product innovators in the UK, according to a new list released today by Nielsen.

FreeWheel has announced the launch of its advanced ad suite for the UK market, ‘Drive’ is designed for a new era of integrated media-buying and campaign management for internet TV services.

Transport and logistic firm Eddie Stobart, has launched a new website, designed to promote the diversity of brands that fall under the Eddie Stobart Group.