There are three layers of the digital landscape: technology, artificial intelligence and experiences. Kelly Allison, founder and MD of digital comms and brand experience agency KVA, argues that many companies aren’t using the right tools to their full advantage, and this is often due to them simply not understanding what’s out there and how to … [Read more…]

Fast food chain Burger King has been forced to remove an advert in New Zealand after it was branded ‘racist’.

Ahead of the highly anticipated final series of Game of Thrones, which is due to hit screens Sunday April 14th, Taboola – the leading content discovery platform – has created a GOT infographic to find out which characters are the most popular based on articles read.

Marketing technology company 4C Insights has bought a majority stake in iQ Media, creating the world’s biggest combined TV intelligence network – Kinetiq.

Mobile games developer Gameloft is working with Pubmatic to run in-app advertising across its roster of titles.

Start-up tech company Artificial Artists has created a platform enabling brands and ad agencies to now create and manage their own CGI assets and campaigns in a way that promises to disrupt the traditional approach to CGI content production.

UK retail group, Steinhoff is rolling out of Upland Rant & Rave fast feedback tech across Bensons for Beds and Harveys Furniture, as part of their improved CRM offering.

Game of Thrones fans are more likely to be cat-owning country music fans than the general population, while Stanger Things viewers are more likely to own a dog, according to new research.

51% of UK adults regularly see adverts without knowing what’s being sold, while 62% walk away from businesses with obscure branding, according to new research.

There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.