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No more cat and mouse advertising? Brits ‘fed up’ of retargeted ads

May 16, 2019

Half of Brits (48%) believe the advertising industry needs to change and are fed up of being chased around the internet by the same ads, according to new research.

Ads, Content, News, Search, Social advertising, brands, France, Germany, marketing

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

May 15, 2019

The number of ‘hungry searches’ using their mobiles to find specific food around them has risn by 6% in just 2 years, according to new research.

Ads, Mobile, Search Apple, apps, brands, Google, Maps

Google offers retailers tips and stats with ‘Grow My Store’

May 15, 2019

Google has launched a new tool to help retailers improve their customers’ online and omnichannel experiences called ‘Grow My Store’.

E-commerce, News, Search France, global, Google, Search, Spain

Spoiler Alert! The Game of Thrones effect- what makes it so popular? [INFOGRAPHIC]

May 15, 2019

The highest rated episodes according to IMDb also happen to be when major characters die or there is an epic battle scene, according to new research.

Content, News, Social, Viral advertising, infographic, media, Travel

Top 75 retail brands: Amazon leads the way as technology gets ‘humanised’

May 14, 2019

The ‘humanisation’ of technology is a key driver of $339bn brand value growth, with Amazon still the world’s top retail brand, according to new research.

Ads, Content, E-commerce, Mobile, News, Search Amazon, analytics, brands, China, ecommerce

Internet users don’t trust what they see online (especially influencers) -study

May 14, 2019

The vast majority of internet users lack any confidence in what they see and read online, especially from celebrities and vloggers, according to new research.

Ads, Content, Regulation brands, Facebook, global, media, Twitter

YouTube uses AI to help advertisers edit video for short form content

May 14, 2019

YouTube has unveiled its latest editing tool which aims to help advertisers optimise their content for mobile audiences.

Ads, Content, Mobile, News, Video, Viral content, video, YouTube

The Instagram Checkout backlash has started. Why the ‘buy’ button isn’t a slam dank.

May 13, 2019

While social selling is a clear winner with consumers, it isn’t necessarily a win/win for brands and retailers. Gita Samani, Digital Consultant at Astound Commerce UK looks at the benefits and trade-offs of selling through Instagram.

Content, E-commerce, Mobile, Social Amazon, brands, content, email, marketing

Customer Data Personalization with GDPR: Rules or Opportunities?

May 13, 2019

Data privacy and protection capabilities continue to be the most controversial, divisive and discussed topic today. Managing to deliver relevant ads without breaking consumer trust over privacy is a tricky tightrope for marketers to walk. Ivan Guzenko, CEO at SmartyAds, gives an alternative opinion and a holistic view of data challenges.

Ads, Content, Regulation advertising, Amazon, analytics, brands, email

Narvar works with ASICS to boost ‘post purchase experience’

May 13, 2019

Sportswear brand ASICS is working with customer engagement platform Narvar, using its post purchase technology to boost customer retention.

Ads, E-commerce brands, ecommerce, Europe, retail, technology
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