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The rise of ‘direct-to-consumer’ brands: Simply Cook, Made.com and Dollar Shave Club lead the way

May 22, 2019

Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.

Ads, E-commerce, News advertising, brands, Facebook, France, Germany

GDPR one year on: 67% of people opting in to privacy messages

May 22, 2019

One year on from the introduction of stricter EU privacy laws, marketers mail lists have been reduced but mobile app lists have grown, with firms sending more notifications to customers than before, according to new global research.

Ads, Regulation advertising, Android, brands, email, Entertainment

Honor takes on Apple and Samsung with high-spec phone for under £600

May 22, 2019

Huawei’s Honor brand has launched its latest phone series, the Honor 20, with high spec for a lower price, flying in the face of the current US blockade.

Mobile Android, Apple, apps, global, Google

Klarna ‘pop-up’ store to showcase online fashion brands

May 22, 2019

Payment provider Klarna has turned its sights on the high street with its first UK all-immersive store due to pop up in London’s Covent Garden at the start of June, featuring many brands that are usually online-only.

Ads, Content, E-commerce brands, Entertainment, technology, UK

Youngsters ‘want greater control of the adverts they see’

May 22, 2019

Young adults (18-24-year olds) in Great Britain want to have greater control over the adverts they see online, with half concerned that they will still be targeted with invasive and intrusive forms of advertising in the future.

Ads, News advertising, content

Fashion accessory retailer Lulu Guinness links social media to its ecommerce store

May 22, 2019

Lulu Guinness is launching onsite social commerce to create a more engaging customer experience.

E-commerce, Social content, ecommerce, images, media, technology

TV remains largest UK advertising channel for automotive brands

May 20, 2019

TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.

Ads, Content, Mobile, News, Social, Video, Viral advertising, brands, media, UK

What sales managers want: better auditing and the right resources to close leads

May 20, 2019

Nearly two thirds (65%) of sales and marketing professionals believe the key challenges they face in closing sales are lack of time, resources and ready access to the right content, according to a new survey.

Ads, Content content, CRM, global, marketing, UK

Google hits Huawei: Cuts off Android licence for future phones

May 20, 2019

Google is set to revoke Huawei’s access to its Android mobile operating system, dealing the Chinese company a major blow in accordance with US sanctions.

Mobile, Regulation Android, Apple, apps, China, Europe

30% of UK retailers’ ecommerce work ‘offers no value’

May 20, 2019
Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020

Retailers in the UK expect 30% of all their eCommerce work to give them back no value, according to a new study.

E-commerce Amazon, brands, ecommerce, retail, technology
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