The World Federation of Advertisers (WFA) is launching the Voice Coalition, a new group designed to help brands understand more about the impact voice will have on the way consumers select brands.

Only one-third of consumers (34 percent) trust most of the brands they buy or use, with trust now an essential buying consideration for most consumers, according to a new report released at Cannes Lions.

On the first day of Cannes Lions, Adobe has revealed a distinctly different set of priorities for advertising and marketing professionals, which is resulting in a fragmented and inconsistent brand experience.

There has been a sharp rise in US consumers across all ages becoming more patriotic, with millennials seeing the sharpest rise as brands make an emotional connection in divisive times, according to new research.

Pinterest is expanding and rebranding its third-party partner program to enable more shopping experiences on the platform and create an inclusive global ecosystem.

Marketers are failing to adopt User Generated Content into their marketing strategies despite its role in reducing return rates, according to new research.

There are stark differences between the online and offline habits of new car buyers, with findings showing that brands must understand which dealerships customers actually visit in order to make audience targeting more effective along the journey to buying a car.

London Tech Week, Europe’s largest festival of technology and innovation, hosted the UK’s first live multi-pilot Jet Suit race demonstration over the Royal Victoria Docks waterway next to ExCeL London.

More than half of marketers (53%) claim ‘you can never have too much data’ on customers, but one in three don’t know what to do with the data they’re collecting, according to new research.

Adverts depicting harmful gender stereotypes, such as men struggling with the housework or women unable to park a car, will be banned in the UK under a new ruling coming into force today.