Chinese video sharing app TikTok is growing in popularity, with its owner Bytedance recording a huge $7bn (£5.7bn) in revenue in the first half of the year, largely from advertising.

There has been a huge impact celebrity influencers and social media has on driving millennials to be more active gardeners.

Avon will be inviting five firms to pitch live at MAD//Fest London in a £20k search for tech solutions in low tech environments, which Avon representatives in different parts of the world often rely on.

Over three quarters (77%) of decision-maker level marketers in the UK have developed or are developing homemade technologies, according to new research.

Nielsen and Visa have signed a multi-year contract extension to measure marketing return on investment globally across key regions.

The rise of streaming is bringing major sporting events to a global audience and pushing up media rights revenues. This will drive media sport rights revenues up 75% over the 7 years period from 2018 till 2025 from $48.6 billion to $85.1 billion.

Despite the backdrop of Brexit, 53% of marketers across Europe have made expanding into new markets their top priority for 2020, according to new research.

With just ten weeks until Black Friday on the 29th November, Michael Cade, Global Technologist for Veeam, outlines his top topics for retailers preparing for Black Friday and Cyber Week this year.

With so much data to look at, marketers can often struggle to arrive at the quantifiable, reliable and justifiable conclusion they need to verify the ROI of their marketing strategy to the CMO, CEO or the Board. Marc Ramos, CMO, SplashBI explains, how, with a strategic view of their data marketers will be able to uncover the many faces of marketing analytics to bring benefits not just to the marketing campaign itself, but across the entire business.

Dropbox has undergone its biggest redesign yet, with the launch od ‘Dropbox Spaces’ a new desktop app designed as an evolution of the shared folder into a collaborative workspace for teams.