Michael Allen, VP and EMEA CTO at Dynatrace looks at why retailers should adopt capabilities that enable them to visually replay the customer’s digital experience and see exactly how a problem is affecting them.

London-based ad tech company Bidstack has launched in the US, providing in-game programmatic ads for brands.

Two digital ad platforms, Taboola and Outbrain are to merge to create a rival to Facebook and Google in the onlone ad space.

Marketing intelligence firm MiQ has launched Measure, its new suite of analytics tools to help marketers better optimise return on investment.

As of 30th September, Google’s ‘average position’ metric was retired to make way for ‘prominence metrics’. This change may be viewed as a serious concern for advertisers but Marin Software’s Head of Marketing, Wesley MacLaggan, showcases how it is possible to transition from one metric to the other seamlessly and without impacting success.

The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.<

Ad marketplace Sublime has launched a new solution designed to help brands achieve incremental reach through video formats, that complement their TV strategies.

Consumers are still worried that British supermarkets’ are not doing enough to go green, particularly around food and packaging waste, according to new research.

A leaked audio recording of Mark Zuckerberg reveals that the Facebook founder and CEO fears US presidential candidate Sen. Elizabeth Warren is an “existential” threat to his company.

Peak time for being on the internet in Britain is 21:00 on Wednesdays, while 04:45 on weekdays is the quietest time, according to new research