There is a big opportunity for marketers to reach holiday markers during their online research stage, with many shoppers using social media influencers to reach a decision, according to a new study.

Email marketing platform Mailjet has been acquired by the Thoma Bravo backed Mailgun, a leading US based email delivery platform.

Increased competition, slow development and keeping up-to-date product information across markets to be the biggest challenges faced by businesses across sectors, when handling product launches.

‘Synergy’ has been voted the most annoying marketing buzzword of 2019, according to marketers themselves.

Over the past decade, retail infrastructure and shopper marketing has been relentlessly fuelling a mindset where shoppers expect ‘more for less’. Callum Saunders, Head of Planning at brand activation agency ZEAL Creative, looks at a rising counter trend as health-conscious shoppers look for moderation at a premium price.

Embedding data and analytics into business strategy and culture, addressing data literacy across organisations, and removing the constraints of legacy technologies are the key issues businesses face, according to a new global study.

IMImobile, a global communications software provider has partnered with Mavenir, a US-based network software provider, as part of its RCS Business Messaging Ecosystem to accelerate market adoption of this richer, more interactive channel.

Technology-related items are the most popular products for customers looking for Black Friday deals worldwide, but ad copy and images are key to getting conversions, according to new research.

Despite pressures on the broadcasting sector, sports rights expenditure has nearly doubled over the last six years, according to new research.

‘Smart Homes’ has emerged as the most mentioned vulnerable Internet of Things (IoT) technology among the world’s leading cybersecurity influencers on Twitter during the first half (H1) of 2019, according to GlobalData, a leading data and analytics company.