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UK ecommerce platforms ‘not ready for Brexit’

October 31, 2019
Brexit: Retailers ‘expect more negative impacts than benefits’ over next 5 years

Businesses in the UK are struggling to prepare their eCommerce platforms for Britain’s departure from the European Union, according to a new study commissioned by Greenlight Commerce, a digital commerce agency.

E-commerce brands, ecommerce, UK

DIY filters: Snapchat lets users customise AR camera drawings

October 31, 2019
DIY filters: Snapchat lets users customise AR camera drawings

Snapchat has launched 3D Paint – a way to overlay colourful 3D drawings on your face and the world around you, directly from the Snapchat camera.

Ads, Content content, Samsung

Amazon to make grocery free for Prime members (in the US)

October 31, 2019
Amazon makes grocery deliveries free in London

Amazon is eliminating its fee for grocery delivery in the United States as competition heats up in the rapidly expanding food delivery business.

E-commerce Amazon, brands, ecommerce, global, retail

Yext launches AI-Search product for brand websites

October 30, 2019
Yext launches AI-Search product for brand websites

Yext has launched an AI-based search product for business websites – ‘Yext Answers’ to help brands answer customer questions with brand verified answers.

Ads, Search brands, Search, USA

Marvel versus classic Disney: the battle for Halloween costume supremacy

October 29, 2019
Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go to garb for fancy dress in the UK.

Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go-to garb for fancy dress in the UK.

Ads, Content, E-commerce brands, China, content, France, Germany

Many happy returns: Christmas customers more loyal than other times of year

October 29, 2019
Many happy returns: Christmas customers more loyal than other times of year

Holiday customers that return the following holiday season are more than twice as likely to convert compared to other customers – highlighting the importance of using technology that can analyse and segment valuable audiences at scale, according to new research.

Ads, E-commerce Christmas, Facebook, Google, marketing, technology

Just 1 in 4 digital campaigns measured for brand impact

October 29, 2019
Just 1 in 4 digital campaigns measured for brand impact

Less than 25 percent of all digital campaigns are being measured using brand uplift studies – and questions remain as to whether the results are being applied strategically, according to new research.

Ads advertising, agencies, brands, digital marketing, marketing

New fashion trends: Gen Z wants authenticity from brands

October 29, 2019
New fashion trends: Gen Z wants authenticity from brands

61% of people aged 18-24 say that fashion advertising needs to show ‘realistic people’ if it is to be seen as authentic, according to research from media agency UM

Ads, E-commerce advertising, brands, media, UK, video

Baby Boomers defy stereotypes: Third are early adopters of new technology

October 28, 2019
Baby Boomers defy stereotypes: Third are early adopters of new technology

Over a third (35%) of UK Baby Boomers will adopt new products and services before the general public, despite preconceptions that they’re set in their ways, according to new research.

Ads, Content advertising, marketing, media, technology, UK

Flashtalking revamps ‘Art Creative Decision Trees’ for agencies

October 28, 2019
Flashtalking revamps ‘Art Creative Decision Trees’ for agencies

Flashtalking, the leading global independent ad server for sophisticated advertisers, has announced major updates to its state of the art Decision Trees.

Ads agencies, analytics, global, Twitter
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