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Half US advertisers to boost spending on audience targeting in 2011- report

January 11, 2011

Over one in five (85 %) of agencies and advertisers currently utilise audience targeting, with half set to increase their spend.

Uncategorized advertising, agencies, brands, Europe, marketing

Top 10 predictions for natural and paid search in 2011

January 11, 2011

With Google’s Instant Preview here to stay, leading search marketing specialist and technology firm Greenlight, has 2011 pegged as “web design year”. Greenlight predicts Google and Bing will offer app search before the year is out, competition between the two to hot up and duplication filters to get even tougher as the search engines take … [Read more…]

Uncategorized advertising, Amazon, apps, brands, content

MySpace sheds 30 jobs in China as CEO exits

January 11, 2011

MySpace’s China office has reportedly cut about 30 employees last month and saw its CEO depart, signalling the social network might be withdrawing from the market.

Search, Uncategorized China, Facebook, Google, music

Disney to produce videos for Yahoo Internet TV- report

January 11, 2011

Disney is in talks with Yahoo! over making videos from its television networks available through the internet media company’s tv software, according to a news report.

Uncategorized advertising, Apple, broadband, Entertainment, Google

Mobile shopping soars in UK

January 11, 2011

UK shoppers are using mobile phones to access websites and apps more than ever before, with 32% of Brits already having used a mobile to access a retailer website.

Uncategorized analytics, apps, Christmas, retail, UK

A fifth of consumers ‘now playing social games online’

January 11, 2011

A fifth of consumers (19%) are now playing social games online, according to a new report by Econsultancy which looks in detail at a sector now worth close to a billion dollars.

Uncategorized Amazon, Apple, brands, digital marketing, games

US Judge demands Twitter reveals Wikileaks infomation

January 10, 2011

The US government has requested personal information from the Twitter accounts of four WikiLeaks supporters as part of a widening criminal probe, the whistle-blower website says.

Uncategorized blogging, email, Facebook, France, Google

Online video rentals ‘failed to live up to hype’ in 2010

January 10, 2011

Despite years of big growth and even bigger hype, the network-delivered rental and sale of videos continued to represent only a small portion of the U.S. home video entertainment market in 2010, as consumers flocked to buy and rent Blu-ray discs, according to Screen Digest, now part of IHS.

Uncategorized, Video Entertainment, media, retail

Top tips: Digital marketing success in 2011

January 10, 2011

2011 looks set to be a tough year for marketers as the austerity measures set out in October’s spending review start to bite at the pockets of consumers. VAT increases, increased travel costs and job uncertainties can only mean one thing: marketers are going to need to work even harder at attracting, retaining and increasing … [Read more…]

Uncategorized brands, broadband, Christmas, CRM, digital data

Right to reply: Google education apps a smart move

January 10, 2011

SEO experts Queryclick.com thinks Google is on the right track with plans to sell education software through its app store.

Uncategorized advertising, Apple, apps, content, Facebook
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