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O2 and Virgin Media big winners at broadband awards

February 1, 2011

O2 and Virgin Media took two awards each of the seven on offer in the first Broadbandgenie.co.uk Home Broadband Awards, announced this week.

Uncategorized broadband, media, UK

Dennis Publishing trials behavioural targeting in UK

February 1, 2011

Dennis Publishing is testing a new behavioural targeting campaign across its roster of sites, in partnership with nugg.ad.

Uncategorized advertising, agencies, behavioural targeting, content, demographics

Underwired integrates Facebook with segmented email and eCRM

February 1, 2011

eCRM agency Underwired Amaze has launched a Social CRM (sCRM) tool for integrating Facebook functionality with segmented email campaigns and eCRM programmes.

Uncategorized brands, content, CRM, email, Facebook

Freelancers to benefit from social media boom- survey

February 1, 2011

Social media is predicted to boom across UK businesses in 2011, with freelancers set to benefit from a raft of new short term vacancies as firms look for flexible solutions.

Uncategorized Facebook, media, Twitter, UK

Mail Online holds top online paper slot with 53.9m UK readers

January 31, 2011

The website of the Daily Mail remains the UK’s most popular national newspaper website for the twelfth month in succession, attracting 53.9 million browsers in December, according to new figures.

Uncategorized UK

Top tips: An introduction to ad exchanges

January 31, 2011

As the digital landscape becomes more diverse and sophisticated, ad exchanges have become an increasingly popular way for advertisers and publishers to match their needs. Ross McNab, VP Business Development at Mediamind, offers a guide to the ad exchange market as it stands, and how to get the most out of it…

Uncategorized agencies, content, demographics, Google, media

UK search spend up as Google continues to soar

January 31, 2011

UK search spend increased 14 percent year-on-year in the final quarter of 2010, with Google leading the charge, according to new research.

Uncategorized Christmas, Europe, France, Germany, Google

Case Study: Inception ‘falling wall’ ad gets 22% dwell rate

January 31, 2011

To promote last year’s blockbuster movie Inception, Warner hired CBS Interactive to run an innovatiove online campaign. This case study highlight how the campaign generated impressive dwell and click-through rates that beat expectations.

Uncategorized, Video Entertainment, media

Top UK brands ‘don’t offer social media alternative on email unsubscribe’

January 31, 2011

UK brands are not offering customers the chance to communicate with their company through social media when they unsubscribe from email marketing, according to a enw report.

Uncategorized brands, email, Facebook, Google, marketing

98% of music singles tracks now bought online

January 28, 2011

Almost all single music tracks are now purchased digitally instead of in physical formats in the UK, with the total of singles sold increasing since 2007, according to new research from the Office of National Statistics.

Uncategorized music, UK
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