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First product placement appears on UK TV

March 7, 2011

ITV show ‘This Morning’ was the first UK TV programme to feature product placement under new advertising rules last week.

Uncategorized advertising, brands, media, UK

Email marketers continue to overlook best practice

March 7, 2011

Marketers are still overlooking email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel than they were five years ago, according to new research published today.

Uncategorized analytics, email, marketing, media, technology

RadiumOne brings social and mobile ad network to UK

March 7, 2011

Online ad network RadiumOne has launched in the UK, following its launch in the US last year.

Uncategorized advertising, agencies, brands, content, Europe

Eptica launches one-stop customer service tool for social media

March 7, 2011

Eptica has updated its multi-channel customer interaction suite including an integrated social media interaction platform, letting customers listen, respond and interact successfully with customers and prospects on social media.

Uncategorized Facebook, media, Twitter

70% of people ‘don’t trust badly designed sites’

March 7, 2011

UK SMEs are damaging their businesses with a poor online presence with 70% of people claim they would not buy from a company with a badly designed website, according to new research.

Uncategorized marketing, UK

70% of people 'don’t trust badly designed sites'

March 7, 2011

UK SMEs are damaging their businesses with a poor online presence with 70% of people claim they would not buy from a company with a badly designed website, according to new research.

Uncategorized marketing, UK

Elvis takes top award at 21st annual Best Awards

March 7, 2011

The Marketing Agencies Association (MAA) Best awards celebrated the most successful and effective marketing campaigns at an exclusive ceremony hosted by comedian and former marketer Russell Kane last week.

Uncategorized agencies, marketing, UK

News Round-up: 4th March 2011

March 4, 2011

This week’s movers and shakers in the digital industry: IPC | Buongiorno | QVC | Code Computerlove | Reevoo | Affilinet | IDM | nugg.ad | BT | Visit England and Lastminute | AudienceScience | Guava | Tug | Shazam | LBi and bigmouthmedia | I Spy Marketing | Carrentals | Webcredible | Capablue | … [Read more…]

Uncategorized advertising, agencies, analytics, Android, AOL

Orange and T-mobile to sell iPad 2 in UK this month

March 4, 2011

Apple has launched the second generation of its iPad at an event in San Francisco, with Orange and T-Mobile to sell the tablet computer in the UK from 25th March.

Uncategorized analytics, Android, Apple, content, Entertainment

Publicis buys UK agency Kitcatt Nohr

March 4, 2011

Publicis Groupe has acquired UK agency Kitcatt Nohr, as the French digital marketing network giant looks to expand its reach.

Uncategorized agencies, content, CRM, digital marketing, global
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