For 10 years we’ve been reporting about trademark disputes over keywords in search engines. Paid links for competitor trademarks, competitors brands in meta-data, optimising on the keyphrase of your enemy – we’ve covered them all. Now a new ruling in a Californian federal appeals court suggests selling search ads based on trademarks doesn’t break trademark … [Read more…]
Android overtakes iPhone sales at Tesco
Android device sales have overtaken the iPhone for the first time ever at Tesco Mobile, as Google’s mobile operating system grows in popularity in the UK.
UK email marketing report: Which sectors get the most click-throughs?
Restaurants are the strongest performing UK sector when it comes to email marketing, while B2B sales sector has enjoyed the most growth this year, according to new data.
UK survey: Social media ranked worst sector for trust in data security
Brits trust the medical profession most with their private data, while they trust social media firms the least, according to a new poll.
Financial services ads: It’s all about first impressions
When it comes to online ads for financial services, the first exposure is when users are most likely to convert, according to new research.
Facebook hires Google exec to boost Latin America growth
Facebook has lured away another Google executive as it continues its march into major international markets.
YouTube buys Next New Networks, expands into video production
YouTube has acquired online video content firm Next New Networks for an undisclosed sum, marking the Google-owned firm’s first foray into content production.
The Times claims paywall creates better audience for advertisers
Advertisers using News International’s Times website have seen significant lifts in user engagement and brand recall, according to the results of a three-month qualitative and quantitative study by the publisher.
Twitter valuation frenzy: Bubbles and bursting
$7.7bn is a very large number for a very small amount of characters, but do the maths and that’s what the world’s favourite microblogging engine should be worth going by the auction of shares on the secondary market. Has its value really doubled since the pre-Christmas funding round at $34.50 a share?
Facebook takes on Netflix? Warner to stream rented movies via film fan pages
Warner Bros. has started delivering movies through Facebook, enabling U.S. users to rent titles for $3.