Four in five consumers would not share Facebook ID with marketers, while 46% of companies admit to not using social media initiatives to maximum effect, according to a new study.

Creative agencies live and die by the strength of their ideas and business savvy – so how do ensure you’ve got the right people on your side? Mark Bower, MD of Coolpink, offers 5 tips to effectively fill ‘creative’ roles within agencies.

The online video advertising market will experience its most significant growth to date this year due to advances in measurement techniques, according to a new report from Web TV Enterprise.

One in every eight mobile users worldwide will either have a ticket delivered to their mobile phone or buy a ticket with their phone by 2015 which equates to over 750 million users, according to the latest analysis from Juniper Research. This compares with approximately 1 in 20 now which equates to 230 million. Ticket … [Read more…]

Bigmouthmedia has published a white paper responding to the recent regulatory changes and industry concerns surrounding the Advertising Standards Authority’s expansion into the digital sector.

A charity recipe book is being launched through social media channel Twitter – Tweet Pie, the ‘World’s Shortest Recipe Book’, is crowdsourcing 140-character recipes to include in a book to be published later this year.

Last month saw Google update its search algorithms to filter out duplicate content, in a bid to produce higher quality results and combat so-called ‘content farms’. But have some good quality sites suffered as a result? Emily Hill, Managing Director of Write My Site, looks at the case of one publisher, ezinearticles.com.

For the first time ever, social media has become the single biggest activity online in the UK, overtaking the Entertainment category during January according to new research.

Going mobile isn’t easy, and its even harder with the limited budgets and resourcers of a small firm. In theis article, Raam Thakrar and Freddie Gjertsen at Touchnote offer a guide to getting the most out of mobile for SMEs.

Whether you’re creating a new loyalty scheme or thinking about how you can change your website to enhance the customer experience, you know that second-rate design won’t stand up to public scrutiny. Success doesn’t happen without expertise at the planning stage, says Chris Ford from Grass Roots.