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Ecommerce predictions for 2020: Popularising retail through social shopping

December 2, 2019

Angus Burrell, General Manager UK, Omni-Channel Payment Solutions, at international payments solutions company, Valitor, shares some retail predictions in 2020.

E-commerce brands, content, ecommerce, local, media

Companies hire ‘potential over experience’ as skills shortage hits UK

November 29, 2019

Almost two thirds of employers (58%) hire staff based on potential, rather than experience or qualification, as demand for skills outstrips supply in the UK.

Ads financial services, UK, video

Exposing ad fraud and unveiling the internet: why an IP proxy network is crucial for brands

November 29, 2019

An IP Proxy Network (IPPN) allows brands to test their campaigns from every angle to fight ad fraud. Or Lenchner, CEO at Luminati, look at how brands can use an IPPN to retain their competitive advantage.

Ads, Regulation advertising, brands, content, global, marketing

Mobile-only marketing: the millennial goldmine?

November 29, 2019
Mobile-only marketing: the millennial goldmine?

Mobile only publishers could represent a goldmine for brands targeting younger, more digitally native audiences. Jules Bazley, Regional Vice President, CJ Affiliate, looks at how affiliate marketers are more than just traffic drivers.

Mobile brands, global, Google, India, Italy

Marketers reveal their top CMS priorities for 2020

November 29, 2019
Marketers reveal their top CMS priorities for 2020

Speed of content creation’ and ‘ease of customisation’ are the top priorities for marketers in 2020, followed by ease of use and flexibility, according to new research.

Ads, Content content, security, UK

Traffic surge: 13 million Brits to shop online this Black Friday

November 29, 2019
Traffic surge: 13 million Brits to shop online this Black Friday

1 in 5 UK shoppers are abandoning the high street and heading online for deals and discounts this Black Friday, according to new research.

E-commerce Amazon, content, ecommerce, local, UK

Guest comment: Increasing the duration of Black Friday

November 28, 2019
The pampered consumer: How retailers can meet the demands of today’s customers

Sean Rusinko, Global Director of Retail & Hospitality at Sitecore, looks at what the high street can expect from Black Friday this year and how retailers can prepare to ensure a successful event?

Ads, E-commerce global, retail, UK

Data analytics to drive competitive advantage during Black Friday sales

November 28, 2019

With Black Friday just around the corner, Helena Schwenk, Market Intelligence at Exasol, looks at how data analytics will be pivotal in helping brands understand historical performance to forward plan for this year’s sales as well as optimise on customer behaviour like never before.

Ads, Content analytics, brands, retail

A Successful Omnichannel Experience Goes A Long Way This Black Friday

November 28, 2019

With shoppers expected to break the spending record this year, Sean Durkin, Head of Enterprise, UK & Ireland, OpenText, considers how retailers can maintain best practice when it comes to customer experience, despite high traffic levels.

E-commerce UK

Virals of the year: Coca Cola celebrates bubbles in Brazil to get over 120m views

November 28, 2019

One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.

Ads, Content, Social, Video, Viral advertising, Brazil, content, games, global
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