Andrew Whitehair, Managing Director at RAZSOR explains the terminology a digital marketer needs.
Top sectors for online ad engagement: Sports and Telecoms leading the way
Telecommunication brands are one of the most successful industries at engaging consumers through online spend, according to new research.
Research: The Impulsive Shopper is dead, long live the ‘Information Shopper’
Brits are hungry for information on products, with 74% willing to wait for the best deal, according to new research.
US video ad platform VINDICO comes to UK
US-based video ad-serving and tracking platform VINDICO has launched into the European market with its first UK office.
Groupon confirms Autumn float… but Facebook postpones IPO until late 2012
Groupon has put its flotation plans back on track, but Facebook is delaying its IPO until the end of 2012, according to news reports.
Facebook lets users follow strangers’ status updates with Twitter-style ‘Subscribe’ button
Facebook is launching a ‘Subscribe’ button, letting users follow the public updates of others, regardless of whether they are Facebook friends.
YouTube adds video editing tools
YouTube has added an editing tool, letting users make changes to their video clips after they have been uploaded.
Populis buys Germany’s biggest blog network Mokono for €8.2m
Online publisher Populis has bought mokono, Germany’s largest blog network for €8.2m (£7.2m).
Mobile Ad Network InMobi gets $200m funding boost
Mobile ad network InMobi has raised $200m from Japanese telco.Softbank Corp. The investment represents one of the largest in the mobile Internet space till date.
Brits top Europe for app and mobile web usage
Brits are the biggest users of mobile apps compared to their European counterparts, according to new research.