Performance marketing agency R.O.EYE is expanding its affiliate management, consultancy and mobile services across Europe, opening two further offices in London and Berlin.

Google has bought social analytics startup SocialGrapple for an undisclosed sum, as the internet giant looks to increase its focus on social media after the launch of Google+.

Businesses are losing a golden opportunity to evolve and the recession is not to blame. Instead it is short-sightedness and a lack of confidence on the part of businesses that should bear the burden. Kaushik Banerjee, Vice President at Aditi Technologies, lists the top three culprits.

Over a year after its introduction, Apple’s iPhone ad network has failed to gain traction. As the hardware giant looks to expand its iPhone, iPad and iCloud services, has it ceded the mobile ad crown to Google’s Admob? Mark Brill, Chair of DMA’s Mobile Marketing Council and CEO of txt4ever, takes a closer look…

Over a year after its introduction, Apple’s iPhone ad network has failed to gain traction. As the hardware giant looks to expand its iPhone, iPad and iCloud services, has it ceded the mobile ad crown to Google’s Admob? Mark Brill, Chair of DMA’s Mobile Marketing Council and CEO of txt4ever, takes a closer look…

Worldwide social media ad revenues will reach $5.54bn this year, with just under half ($2.74bn) coming from the US, according to a new study.

UK advertisers spent 25% more on Facebook during the third quarter of 2011, while cost-per-click adspend rose by 54% according to new research.

‘Gamification’ – the concept of using game design techniques in marketing campaigns, has become a popular buzzword, but do marketers really know what it means? According to a survey of over 100 marketers, the term leaves two-thirds of marketers in the UK stumped.

iPhones and Tabels use in the US is soaring, with Apples’s iPad and iPhones accounting for the largest share of Non-Computer Traffic according to new research.

Facebook has launched its first app dedicated to Apple’s increasingly popular iPad tablet, following delays over clashes with Apple’s own music services.