Durex, part of Reckitt Benckiser, is launching its first affiliate program to coincide with a major brand push at retail as well as through a targeted experiential marketing campaign.

Global marketing and technology agency LBi has opened for business in Sydney Australia in response to rapidly growing client demand.

With the advent of digital marketing and the rise of new products and techniques on a regular basis – what does it take to be truly innovative these days? Mark Zablan, Managing Director of Experian Marketing Services, UK & Ireland, looks at brands that have set a benchmark within their field, using tools such as … [Read more…]

The UK’s Cabinet Office is to put a potential £50bn worth of Government contracts online, with the aim of encouraging more British firms to bid for lucrative public sector contracts.

The number of broadband connections over cellular networks in Africa will exceed 250 million by the end of 2015, according to a new report.

Mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments, according to a new study.

The National Geographic has launched an augmented reality promotion, letting consumers to play with dolphins to dinosaurs or place themselves in certain scenes as landing on the moon.

Google is to merge its Checkout retail payment platform with Google Wallet ahead of the Christmas shopping season.

‘Daily is Out’, ‘Via’, and ‘@’ are amongst six phrases that increase the number of click troughs on tweets, according to new research.

Android is now running on 52.5% of all smartphones sold acfross the globe, according to a new study from the Gartner research firm.