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Top tips: Social marketing trends in 2012- the year of sponsored stories?

January 25, 2012

As social media marketing becomes an ever-more lucrative channel, which formats are likely to enjoy the most growth this year? Will Ashton, Managing Director at Alchemy Social, looks at the social media trends in 2012 – with particular focus on sponsored stories.

Uncategorized agencies, brands, Facebook, marketing, media

Twitter beefs up ad security with Dasient buy

January 25, 2012

Twitter has acquired Dasient, a web security firm that helps protect ad networks and publishers from malicious ads.

Uncategorized advertising, content, email, Facebook, Google

Google Maps adds UK rail info

January 25, 2012

Google has incorporated rail information into its UK mapping tools, following a partnership with TheTrainLine.

Uncategorized apps, brands, Google, local, Maps

Public sector strikes ‘a boost for online retail’

January 25, 2012

Last November’s public sector strikes resulted in the biggest online shopping day of the year, according to new research.

Uncategorized Christmas, retail, technology

Deloite’s top digital trends for 2012: Smaller devices, web TV, cloud computing and ‘big data projects’

January 25, 2012

Demand for consumer technology will soar in 2012, with streaming video and cloud storage being two major tends this year, according to Deloitte.

Uncategorized analytics, apps, content, digital trends, global

LBi and Service2Media to deliver mobile apps

January 25, 2012

Global marketing and technology agency LBi has signed a partnership deal with Service2Media, leading provider of advanced app solutions for mobile devices.

Uncategorized agencies, Android, apps, global, local

Google encourages SMEs in India

January 25, 2012

Google is helping small and medium-sized businesses in India to build an online presence through a new online training initiative.

Uncategorized, Video email, Google, India

Groupon buys social commerce firm Mertado

January 24, 2012

Groupon has bought US-based social shopping company Mertado for an undisclosed sum.

Uncategorized, Video content, Facebook

RIM bosses resign: Can Blackberry compete with Apple and Android?

January 24, 2012

Research in Motion has seen its two co-CEOs Jim Balsillie and Mike Lazaridis step down, as the Blackberry smartphone maker struggles to compete with Apple and Google’s Anrodi in the smartphone market.

Uncategorized Android, Apple, marketing

Snickers Twitter stunt sees Katie Price rant about global politics

January 24, 2012

Katie Price surprised her Twitter followers this weekend when she came up with bizarre rants about the global economy and politics, as part of a new Snickers social media campaign.

Uncategorized China, global, media, Twitter
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