Brands need to engage on an equal level of interaction with people about wider topics, such as political issues, to meet consumers shifting expectations, according to a new report.

Brand Potential has appointed three senior members of staff as the consultancy looks to expand since its launch in 2010.

Facebook has unveiled plans for its much-aniticipated stock market flotation, seeking to raise $5bn (£3.16bn), about half the amount many analysts expected. The move has also revealed the social network’s complete user figures and revenues for last year.

UK ad watchdog the Advertising Standards Authority (ASA) has ordered TripAdvisor to rewrite some of its marketing claims, following complaints by hotels that the site had said that its holiday reviews could be “trusted”.

Sainsbury’s has bowed to a social media campaign urging the supermarket to rename its Tiger Bread to ‘Giraffe Bread’ on the advice of a 3-year-old girl.

Sainsbury’s has bowed to a social media campaign urging the supermarket to rename its Tiger Bread to ‘Giraffe Bread’ on the advice of a 3-year-old girl.

The high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone, according to new research from Nielsen.

Google continued to lead the US as the most visited site in December, with women’s network iVillage the highest riser, according to new data from comScore.

A doubling in UK sales of its Kindle ebook reader failed to stop Amazon – the world’s biggest online retailer – suffering a profits slump.

Video advertising company Videoplaza has secured $12m in Series B funding to power product development and expand internationally.