A one-word tweet from author Stephen Fry has boosted the career of an aspiring singer – after it increased traffic to his latest video by two million people.

Budweiser, Snickers and Volkswagen are brands featured amongst the top 10 most ‘liked’ Super Bowl ads on Facebook from the past 10 years, according to new research.

Google and Facebook have removed content from some Indian domain websites this week, following a court directive warning them of a crackdown “like China” if they did not take steps to protect religious sensibilities.

Marketers are increasing advertising spend with Facebook at a much faster pace than paid search advertising, according to new research.

Ads that aired during 2011’s Super Bowl XLV were, on average, 58 percent more memorable than commercials airing during regular programming in the first quarter of 2011, according to new research looking into ad spend on the biggest sporitng event in the US calendar.

Is battle about to intensify as two of the social giants go head to head? The mobile marketing strategies of Facebook and Google are under the spotlight again after Facebook raised concerns that Google could be moving towards a putting hurdles in the wayfor Facebook on Android. The big push from Google for integrating Android … [Read more…]

Twitter has become a powerful marketing tool, but what techniques actually work when it comes to micro-blogging, and what tactics should be avoided? A study based on 43,000 responses to Tweets has uncovered what people like (and loathe) about Twitter posts.

Online news provider The Huffington Post is planning launch a live streaming video channel, offring an online rival to traditional 24 hour TV news networks.

Facebook’s initial public offering acknowledges that though nearly half of its 845 million monthly users are logging in to the social network via mobile devices, that segment “does not currently directly generate any meaningful revenue.”

AOL posted higher than expected final quarter finacial results for 2011, with display ad revenue up to $363.8 million, up 10% from $331.6 million a year ago.