Marks & Spencer has taken its discount store ‘M&S Outlet’ online this week.
White paper: Addressing incrementality in affiliate marketing
For advertisers, assessing return on investment from revenue generated through affiliate marketing can be a tricky process. Is the affiliate driving new sales, or are they claiming sales that would have happened anyway? This in-depth white paper from Affiliate Window addresses the issue head on, and provides practical ideas that affiliate managers can implement to … [Read more…]
Microsoft accuses Google of bypassing user security settings
Microsoft and Google have becoming locked on a war of words, with Google accused of tricking Microsoft’s Internet Explorer browser into tracking users via cookies, even if the user has disabled them.
Top tips: 20 Twitter tactics to boost businesses
Digital marketing firm Add People have trawled the web and examined the best ways that businesses are using Twitter to grow their brands and win new clients and customers. This list of the top twenty tactics is designed to help boost business on the social media network.
Pirate Bay UK ban soon? Court rules file sharing site infringes UK record copyrights
The Pirate Bay and its users are copyright infringers, the High Court has established in a judgment that is likely to lead to the popular file-sharing site being blocked in the UK.
National Rail debuts mobile site for instant rail updates
National Rail Enquiries has launched a new version of its site optimised for mobile users, providing rail travellers with instant access to up-to-the minute train information.
Rubicon Project’s new real time trading platform links publishers and advertisers
Online advertising technology company Rubicon Project has launched its Real Time Trading Platform along with three new products.
LV= debuts ‘online trust tool’ for insurance
LV= has launched a free online tool to help advisers write new and existing life policies in trust from any provider.
Google+ share button appears on search results: SEO goes social
Google has added a Google+ share button and notification box on its home page and all search results, in a move that could dramatically change the way brands appear on its search results.
Right to reply: Latest UK shopping figures show rise of ‘non-store’ retailing
The Office of National Statistics latest figures on retail performance indicate that sales volumes in January 2012 increased 2% year-on-year. In this right to reply article, Kentaro Hyakuno, CEO of Rakuten’s Play.com, looks at how these sales volumes were driven primarily by non-store retailing, and what this means for the ecommerce industry.