The strictly regulated financial services sector has been slow to adopt social strategies, but as increasing numbers of customers start to integrate social into their lives, it’s becoming disadvantageous to stay on the sidelines. Tamara Littleton, CEO of social media management agency, eModeration, explains why the sector is starting beginning to embrace social, and details … [Read more…]
Video viral of the week: Celebrities read their own hate Tweets
Although not strictly a marketing campaign, this comic skit featuring Will Ferrell highlights how Twitter has bridged the gap between celebrities and the general public, as the micro-blogging platform turns 6 this month.
ITV appoints 4th Screen Advertising for mobile ads
ITV has picked 4th Screen Advertising to deliver creative mobile ad campaigns across its entire range of news, sport and entertainment apps and mobile sites.
Underwired to invest in growth following Amaze MBO
Marketing agency Underwired has been acquired from Amaze owner Hasgrove by its management team on undisclosed terms.
Friends Reunited relaunches with focus on nostalgia
Former social networking pioneer Friends Reunited has relaunched under new management and with a renewed focus on ‘shared memories’.
Fridge magnet lets users order pizza at touch of a button
A Dubai-based pizza firm has created a fridge magnet device that lets users order pizza at the touch of a button.
Microsoft blocks Pirate Bay links
Microsoft has begun blocking links to The Pirate Bay’s website on its Windows Live Messenger platform.
Angry Birds maker Rovio buys Finnish rival
Angry Birds maker Rovio has bought Futuremark Games Studio for an undisclosed sum.
Formula 1 on Facebook: Which drivers and teams are leading the pack online?
Social analytics firm Socialbakers has released data on the Formula 1 drivers and teams, revealing Facebook fans and engagement stats on each. Jensen Button lead the pack, seeing a 28% increase in engagement from his Facebook fans.
Mobile banking apps ‘not meeting customer needs’
Of the 10 most important features user expect of their banking mobile apps, for only three is provision by the banks adequate, according to the results of a new survey.