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Video viral of the week: Nike Euro 2012 ad gets 9 million views in 3 days

May 29, 2012

Nike’s football tournament ads have become something of an event in themselves in recent years, but the new “My Time is Now” YouTube ad could be their most successful online venture yet. See why it’s our video viral of the week below…

Uncategorized, Video France, YouTube

Top tips- Building a multi-billion pound business online

May 29, 2012

Rakuten, the world’s third largest online marketplace (and owner of Play.com in the UK) has recently revealed revenues that top one trillion yen – over seven billion pounds. In this article, the Japan-based firm reveals its secrets to standing out and driving repeat purchases in retailing.

Uncategorized email, Facebook, global, Japan, media

Imperial Tobacco appoints Cyber-Duck for digital investment

May 29, 2012

Tobacco giant Imperial Tobacco has appointed London based award-winning digital agency Cyber-Duck to produce and develop a new extranet system for the organisation.

Uncategorized brands, content, infographic, technology, UK

Microsoft Advertising partners Adform for rich media ad tools

May 29, 2012

Microsoft’s advertising arm is working with Adform to run more interactive display marketing campaigns across traditional, video and mobile platforms.

Uncategorized advertising, agencies, brands, content, digital marketing

Watered-down EU cookie law comes into force with last minute changes

May 28, 2012

A controversial new series of online privacy rules have come into effect within the European Union’s 27 member countries, requiring companies to receive consent to track individuals’ actions online.

Uncategorized government, marketing, Privacy

For display ads, ‘being seen matters more than being clicked’

May 28, 2012

Ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions, according to new research.

Uncategorized advertising, comScore, media, technology

For display ads, 'being seen matters more than being clicked'

May 28, 2012

Ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions, according to new research.

Uncategorized advertising, comScore, media, technology

Facebook updates Fan Page manager for mobiles

May 28, 2012

Facebook has launched a Page Manager app, letting page owners keep their fans up to date while on the go.

Uncategorized content, Facebook, Privacy

Google warned by EU over ‘manipulating search’

May 28, 2012

Google has been warned about manipulating search results for its own gain by the European Competition Commissioner and given a matter of weeks to find remedies for the problems outlined in the large anti-trust inquiry into the search company’s business.

Search, Uncategorized advertising, content, Google

Facebook debuts ‘Instagram- style’ photo app

May 28, 2012

Facebook has launched its own photo creation and sharing app, simply called ‘Facebook camera’, just weeks after buying Instagram.

Uncategorized content, Facebook, technology
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