Customer intelligence platform WebTrek is now fully integrated with Mapp following the acquisition in June 2019.

Our parent company, Digital Strategy Consulting is looking for a creative lead on elearning projects.

Apple’s latest Intelligent Tracking Prevention (ITP) update aims to increase user privacy by preventing unwanted tracking – but could have a major impact on digital marketing, particularly when it comes to technology such as analytics and A/B testing tools. Jean-Noël Rivasseau, CTO and Founder, Kameleoon, explains ITP, how it works, the impact it has on … [Read more…]

Tuesday is the most frequent day taken by staff as unplanned absence, according to new research.

UK email performed drastically better in 2019 than it did in 2018. Last year’s numbers trended below the global averages, according to new research.

Businesses are beginning to reap the benefits of moving marketing operations in-house as more and more brands start to follow suit, according to new research.

As cybersecurity grows in importance, which influencers are proving most popular on social media? New research reveals the top 10.

Facebook has launched a new tool that lets people see which apps, businesses and websites are sharing their information with the social network.

Snapchat is launching Bitmoji TV, an animated personalised content series for that features Snapchatters and their friends’ Bitmoji avatars in every episode.

Retail evolves at a rapid pace, making it important to communicate with customers at exactly the right time, engage with shoppers at all stages of the buying journey and properly segment to understand them better. Michael Poyser, Chief Analytics Officer at Ecrebo looks at how retail marketers can take seasonality to a new level to boost the bottom line instead of simply relying on blanket discounts and promotions that only succeed in attracting short-term footfall and don’t reward for ongoing buying behaviour.